OP, Consider the Philly Mag target audience. There are no hidden gems on that list. They are all the types of places Main Line wives book for their daughter's bachelorette party spa day, or gift to their weekend warrior golfing spouses for a birthday/anniversary. A select few are referral only for Athletic Injury PT recovery - and then only accept referrals from Rothman or the pro team training staff.
imagine what would happen if Saigon did advertise in PhillyMag? Ye gods, the cost of service would triple before the next morning....and the locker room would rival the Union League in ambiance. No thank you.