Back in the day when you had a bevvy of providers out there (late 90's early 2000's). boards like TER or Bigdoggie always wanted reviews as the guys were able to get free access to the details. The ladies wanted the reviews as there was the battle for the Top 100 or whatever the category was as a claim to fame. If there was a lady I wanted to see, I would look at the number of reviews, and if just a handful, the reviewers to see if it may have been a solid reviewer, a newbie, or someone posting as a favor to a lady without seeing her (happens all the time = a shill).
Now low volume ladies didn't want so many reviews for whatever reason or no reviews at all. They did advertise, but were very clear about not posting a review. Some guys didn't care, posted anyway, then came the need for the lady to have it removed. Remember back in the day, TER would remove bad reviews if the provider hounded them enough or were well known. Cash was king back then and then other ways to have them removed.
Do your homework, if she has many reviews, she must be doing something right, and the guys keep on seeing her.
Think with your big head, not the little one!
FYI, if they're advertising, they're commercialized!