There's a VAST difference between treating them 'subhuman' which would involve violence or in-the-moment berating and disrespect and simply acknowledging that they do this with ANYONE who walks in the door. That no matter what they say to us, we're not special. We're not 'like boyfriends'. We're customers.
I get that every guy is different but when we review any other business (restaurants, barber shops, retail stores, etc), we go into great detail about our experiences there and what they have to offer. This is no different.