Since the Fed did helicopter money in 2020-2022, we had inflated real estate prices.
Since real estate inflated, we have higher rents,
Since there are higher rents, people and businesses have to pay more,
Since people and businesses have higher expenses, spas have to “charge” more to keep up with expenses and profit.
Eventually you’ll see spas move to cities where it’s cheaper to rent stores because of the poor economic management during the Biden administration.